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In an globalised digital economy there will be an increasing need for individuals with greater global business understanding and the skill sets to assist firms in their global expansion efforts. The main purpose of the Global Business Executive Certificate Program (GBECP) is to provide a rigorous theoretical base and a comprehensive systematic and integrative planning process designed to guide participants through the decision-making process of a company seeking global market opportunities using the Global Marketing Management System Online (GMMSO) software, a global research and strategic planning tool. The length of the program is 12 weeks with approximately two hours of online class work each week.

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