About the GBECP program
A 12 week online course certified by leading universities
Participants will be taught using a blended learning approach to integrate International Business theory with practice using the GMMSO4© software system (www.book.gmmso4.com) and the GMMS book. Students will need to register on the software and purchase the book prior to the beginning of the course. For further information about GMMSO4 and the book please click on '' The GMMSO4 online software'' and ''The Global Marketing Management System (GMMS) textbook'' below.
Target Audience
The certificate is targeted towards non-traditional students who are employed and/or are interested in international business positions with firms involved internationally, individuals who are interested in starting their own import-export business and those who are currently employed in the international business field who are interested in enhancing their international business and trade skills. With access to the web, students can access the entire course content and the GMMS software system from anywhere in the world.
Program Content
GBECP consists of twelve online modules delivered across 12 weeks and the GMMSO project: Week 1: Introduction to Global Business Week 2: Understanding Challenges of International Business Environments Week 3: Globalizing the firm: Strategies and Techniques Week 4: Creating the Global Customer Experience Week 5: Globalizing the product /Service Week 6: International Finance and the Firm Week 7: Global market opportunity recognition Week 8: Exporting strategy for SMEs Week 9: Creating the Global Business strategy and plan Week 10: Managing the Global Firm Week 11: Online integrated Marketing Communications Week 12: Local to Global: The challenges of new markets
The online GMMSO software platform used to support the GBECP course
The GMMSO is a research and strategic planning management tool designed to help your company enter or expand its presence into foreign markets. The GMMSO, consisting of three dynamic modules, will enable you to systematically: → Conduct a company situation analysis in a global context. → Identify the country with highest market potential for your company and select the most effective entry mode strategy. → Develop the business or marketing plan. For futher information about GMMSO4 click on '' The GMMSO4 online software'' below.
eBook for the GBECP course
The eBook aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. For futher information about the book click on ''The Global Marketing Management System (GMMS) textbook'' below.